LOS ANGELES -- Filmmakers are calling DogTV a new breed of television – an eight-hour block of on-demand cable TV programming designed to keep your dog relaxed, stimulated and entertained while you are at work.
To get the right footage, cameramen got on their knees and shot low and long. "I shot from the point of view of the dog," said Gilad Neumann, chief executive officer of DogTV.
In production, they had to mute colors, alter sound and add music specially written for dogs.
There will be no commercials, no ratings and no reruns, although some might argue that watching a slug crawl is hardly exciting new programming.
One million subscribers with two cable companies have access to DogTV in San Diego. It is doing so well that parent company PTV Media plans to offer it nationally in the next several months, Neumann said.
It will cost about $4.99 a month, Neumann said. If you figure more than 46 million U.S. households have dogs (according to the American Pet Products Association) and 97 percent of U.S. homes have televisions, the future looks promising.
Bleu, a year-old French bulldog, has been watching for a month and snorts and grunts his approval, owner Mary Catania of San Diego said. He used to perk up when "Family Guy" came on, Catania said, but he seems more intrigued by DogTV.
"I always feel guilty leaving him alone all day when I'm at work," Catania said. "He's like my kid. I don't have any children so I really treat him like my child. Anything that makes him happy makes me happy."
For years, pet owners have been leaving a television or radio on when they go out so their pets have company, said Dr. Nick Dodman, director of the Animal Behavior Clinic in Department of Clinical Sciences at Cummings School of Veterinary Medicine at Tufts University in Massachusetts.
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